Pepsi World Advertisement, Rodgers & Hammerstein’s "Cinderella," 1957

Original live television broadcast of Rodgers & Hammerstein’s “Cinderella”: March 31, 1957


Cast members included 22-year-old Julie Andrews (b. October 1, 1935), Howard Lindsay (March 29, 1889 – February 11, 1968), Dorothy Stickney June 21, 1896 – June 2, 1998), Ilka Chase (April 8, 1905 – February 15, 1978), Kaye Ballard (b. November 20, 1925), Jon Cypher (b. January 13, 1932), Alice Ghostley, and Edie Adams (billed as Edith Adams, April 16, 1927 – October 15, 2008).


Unprecedented, the musical aired live on CBS-TV and broke American TV viewership records. “Cinderella” was nominated for three primetime Emmy Awards and was the first of three television productions of Rodgers and Hammerstein’s romantic fairy tale musical masterpiece.


More background:

In 1957, Broadway’s reigning songwriters and Broadway’s brightest new star joined forces to create a new musical version of “Cinderella,” its one-night-only broadcast on CBS-TV was viewed by more than 115 million people — one of the largest audiences in television history — and an instant legend was born.


Julie Andrews, the toast of Broadway for her legendary performance in “My Fair Lady,” played the title role, joined by a stellar cast of Broadway all-stars. Providing a new take on the timeless tale and bounty of beautiful ballads,comedy numbers and waltzes were the team of Richard Rodgers and Oscar Hammerstein II, already at the top of their game, tanks to such musicals as “Oklahoma!”, “South Pacific,” and “The King and I.”